Head of Digital Acquisition & Chief Marketing Officer
Melissa is an experienced banking professional who has worked across multiple roles in marketing, business strategy and finance focusing on delivering key business objectives, driving strategy and managing diverse teams.
Prior to joining SocietyOne, she worked at Citibank as Head of Digital Acquisition across the unsecured lending business. During her six year tenure at Citi, she re-deployed a performance-driven approach to acquisition marketing, delivering year on year growth in acquisition volumes whilst reducing cost per acquisition.
Prior to Citi, she worked in telecommunications and pharmaceutical industries in both London and Italy. Over the course of her career, she has gained a technical and strategic skillset which have been key to her success in delivering business targets and improving results across digital marketing.
Outside of work she enjoys spending time with family, travelling to new places and meeting new people.
Are you looking to invest? Click here to learn how